نظام المعلومات التسويقية ودوره في تحديد جودة منتوج المؤسسة الاقتصادية، دراسة حالة الجزائر

Abstract

The aim of this study is to clarify and identify the role of the marketing information system in determining the product quality of the Algerian economic institution according to the needs and desires of consumers, by developing a questionnaire and distributing it to a sample of 35 economic establishments. The results of the study confirmed that the marketing information system has a great value in improving and determining the specific requirements of the product that the consumer desires, as well as in making the marketing decisions for it, since it provides accurate, processed, comprehensive and appropriate information about the internal and external environment variations. It can also help the Institutions accurately and quickly in completing operations and marketing activities