بوجنانة فؤاد, and الداوي الشيخ. “Measuring the Effect of Marketing Communication Strategy on Generating Positive Word of Mouth Among the Client of the Telecommunications Sector Companies in Algeria Using Partial Least Squares Structural Equation Modelling (PLS- SEM)”. Finance and Business Economies Review 5, no. 4 (December 31, 2021): 240–265. Accessed September 1, 2024. https://jiamcs.centre-univ-mila.dz/index.php/fber/article/view/721.