Zabat S, Boukriaa R. The Impact of Adopting Relationship Marketing in Building Customer Loyalty in Banking Institutions: Study a Sample of Clients of Private Banks in the State of Jijel-. fber [Internet]. 2022 Apr. 15 [cited 2024 Jul. 27];6(1):199-215. Available from: https://jiamcs.centre-univ-mila.dz/index.php/fber/article/view/1453