بوجنانة ف, الداوي ا. Measuring the Effect of Marketing Communication Strategy on Generating Positive Word of Mouth among the Client of the Telecommunications Sector Companies in Algeria Using Partial Least Squares Structural Equation Modelling (PLS- SEM). fber [Internet]. 2021 Dec. 31 [cited 2024 Nov. 22];5(4):240-65. Available from: https://jiamcs.centre-univ-mila.dz/index.php/fber/article/view/721