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قوت صا, طارق ب. Using Data Mining Techniques with RFM Model to Estimate Customer Lifetime Value: a Case Study. mjrs [Internet]. 2023 Dec. 31 [cited 2024 Dec. 3];9(2):57-73. Available from: https://jiamcs.centre-univ-mila.dz/index.php/mjrs/article/view/1796