Contribution of the green marketing mix to sustainable development Study of a sample of employees of EL-Zahra Hydro-oil Foundation in Wilayat of the El-Oued

Abstract

This study aims to show how the green marketing mix contributes In achieving sustainable
development in economic institutions, It is one of the most important green economic topics this is due to
the importance of the environment, It makes the institution green adapted to environmental variables and
needs it is also earned by environmentally conscious consumers. This leads to the promotion of sustainable
development, and in order to achieve this goal a study was conducted for a sample of the staff of the Zahra
Hydrol Foundation in the Wilayat of the El-Oued.
The results of this study were: The elements of the green marketing mix play a role in achieving sustainable
development this is because of its relationship to the environmental dimension, The green marketing culture
owned by consumers gives them sufficient environmental awareness and this is what makes the green
company follow the green marketing strategy in order to preserve the environment.