The reality of the marketing of tourist sites in the wilaya of Setif and the prospects for its development
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Abstract
The tourism industry brings together all the economic activities and the agents exercising in the sector of accommodation services, reservation or organization of stay, travel, vacation or leisure for local or foreign consumers, this industry is focused on tourist sites while relying on tourist marketing techniques, therefore we have set our objective to shed light on the reality of marketing of tourist sites in the wilaya of Setif and the prospects for its development. We therefore went through interviews with the staffof the tourism directorate of the wilaya of Setif, so we analysed statistical documents concerning tourism in the same region. From the above, we conclude that the existing tourist sites in Sétif are sufficient to make it a destination of choice; however the tourism department of the wilaya of Setif does not adopt effective marketing strategies to attract tourists
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