The Role of Green Marketing in Toyota’s Costs Reduction

Abstract

In order to clarify to the ambiguity surrounding the concept of green marketing
and its ability to create economic gains, especially with regard to the potential costs of the
transformation process, which may increase the burden of the organization and reduce its
competitive advantages. Considering that most business organizations still worried about
the economic feasibility of green marketing. This paper aims is to examine the role of
green marketing adoption in reducing overall costs in the business organization.
The study concluded that Toyota's adoption of green marketing in the context of
reducing the total costs , through a three environmental entrances , allowed the
organization a significant number of profits.