Digital Applications: True Means of Communication and digital Transformation Les Applications Numériques: Véritables Moyens de Communication et De Transformation Numérique
Main Article Content
Abstract
Digital applications are powerful means of communication and digital transformation because
they enable brands to achieve their overall communication goals. The growth of different
techniques has changed the strategies of production, distribution, intermediation and even
consumption of products and services. In digital marketing, these digital applications allow
brands to engage with a large number of Internet users and promote themselves in a digital
environment. The main objective of this article is to explain the link between the management
of companies and digital and computer applications in economic and managerial activities, as
well as the position of the Algerian system in this context.
Article Details
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