Competitiveness, through the quality of service. (Case: five-star hotel establishments in western Algeria).
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Abstract
The intensification of competition in the Algerian hotel sector has created the need to generate an element of differentiation in the service provided by establishments, which may offer the same service, but do not provide it in the same way. Hotels in general seek to improve their services in order to increase their competitiveness and one of the mechanisms that has given the best results is the implementation of a quality-oriented policy. However, claiming competitiveness through the quality of service is the main concern of understanding customers' perception of quality. This issue is the subject of our present article, which aims to define the dimensions of the quality perceived by the consumer in the 5-star hotel sector in western Algeria.
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References
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