The impact of social responsibility on branding: empirical study on Mobilis company
Main Article Content
Abstract
This study aims to explain the relationship between social responsibility and brand image. The concept of
social responsibility is an ethical theory for organizations commitment toward its community. In this study,
The questionnaire was approved and distributed to a study of a sample of Mobilis company’s clients. The
study found that there is a statistically significant effect between social responsibility strategies with a brand
image at a 5% level of significance.
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