أثر التسویق الداخلي على ضمان جودة خدمة التعلیم العالي من وجهة نظر الموظفین بكلیة التكنولوجیات الحدیثة للمعلومات والاتصال بجامعة ورقلة

Abstract

The study aimed to identify the importance of internal marketing and the degree of
adoption by the university of this concept, and the effect of this concept on improving the
quality of their educational outputs. The sample of the study was in all employees in the
faculty of modern information technologies and communication at the University of
Kasdi Merbah Ouargla, which has 30 employees. In order to test the evaluations of their
views, a questionnaire was designed, composed of two pillars of the internal marketing
hub: Training, Empowerment, Incentives, Working Groups. The second axis is the
quality of the higher education service.
The study found that there is importance to both after training, empowerment and
teams and a positive reflection on the quality of educational service, while there was a
lack of attention to the dimension of incentives. The study recommended that more
attention should be paid to the incentives granted to employees, especially those who
achieve outstanding performance in providing educational services.