Study the impact of marketing mix on Customer satisfaction case study of condor brand.
Main Article Content
Abstract
The objective of this research is to study the impact of the marketing mix on the Customer satisfaction for
the condor brand, In order to determine this effect, we conducted an applied study in which a number of
customers of the condor brand were distributed to about 120 customers ،The structural equation
modeling(SEM) and multiple regression model was used to analyze the study data to illustrate the direction
and strength of the relationship between the marketing mix and the Customer satisfaction. We have
concluded from this study that there is a positive impact of the marketing mix on the Customer satisfaction
for the condor brand. There is also a positive effect of the product, price, promotion, distribution on the
Customer satisfaction for the condor brand.
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References
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