The Effectiveness of the promotional mix elements in customer perception of the value "study of a sample of customers Mobilis"of the product

Abstract

The objective of this study is to define the role of promotional mix in recognizing the customer value of the
product in the telecommunications sector, by identifying the point of view of the study sample members
regarding to the promotion of the institution of the product or service (advertising, personal selling, sales
promotion, public relations) sothat the customer understands the value of what they offer.
To achieve the study objectives, the researcher chose the analytical descriptive method. The researcher also
prepared a survey tool to collect data from the study sample, who were selected using a comprehensive
intentional method SPSS was also used for data processing and analysis of sample members responses. The
study concluded that the use of the promotional mix significantly In customer perception of the value of
telecom services in Mobilis. In light of the findings of the study, a number ofrecommendations have been
made. The most important of these recommendations areTaking advantage of technological developments to
expand promotional mix elements in the marketing communication services.