Major Ethical Issues in Marketing “A Descriptive Approach”
Main Article Content
Abstract
A significant number of studies have been conducted in order to show the importance of ethical conducts in the marketing practice, caused by irresponsible practices. The purpose of this paper is to provide a set of marketing ethical issues governing marketing practices, through a conceptual perspective, the proposed framework is based on the presentation of the marketing ethics definition, its role in improving marketing outcomes, and finally, a list of the major ethical issues have been highlighted.
Article Details
References
Ahmed Adnan Al-Nuemat, Current and Emerging Ethical Issues in Marketing New Directions and Proposals, Global Journal of Management and Business Research Volume 12, Issue 23, 2012.
Angelo Nicolaides, Ethical Hospitality Marketing, Brand- Boosting and Business Sustainability, African Journal of Hospitality, Tourism and Leisure, Volume 7,1, 2018.
BouguilaSiham, MARKETING MIX- AN AREA OF UNETHICAL PRACTICES?, British Journal of Marketing Studies, Vol.1, No.4, December 2013.
Diana Cardenas, Vanessa Fuchs-Tarlovsky, Is multi-level marketing of nutrition supplements a legal and an ethical practice?, Clinical Nutrition ESPEN journal, 2018.
Gene R. Laczniak, Ethics of Marketing, SAGE Brief Guide to Business Ethics, Los Angeles, 2012.
GithuiDonatusMathenge, ETHICAL ISSUES IN ADVERTISING AND MARKETING: AN EMPIRICAL ANALYSIS OF THE HINDRANCES TO EFFICIENT MARKETING AND PRODUCT COMMUNICATION MANAGEMENT IN KENYA, European Journal of Business and Innovation Research Vol.1, No.4, December 2013.
JarosławWoźniczka, THE ETHICAL DILEMMAS IN MARKETING – THE POSITIVE IDEA AND ITS DESIRABLE AND UNDESIRABLE CONSEQUENCES, Oeconomia journal, 15 (4) 2016.
Josie Fisher, Business marketing and the ethics of gift giving, Industrial Marketing Management journal, 36 (2007).
Jung-Yong Lee 1 and Chang-Hyun Jin, The Role of Ethical Marketing Issues in Consumer-Brand Relationship, sustainability international journal, 2019, 11.
Laczniak, G. R. and Murphy, P. E. (1991) Fostering ethical marketing decisions. Journal of Business Ethics, 10 (April).
P.S. KRISHNA RAJAN, MARKETING ETHICS, International Journal of Management and Applied Science, Volume-2, Issue-11, Nov.-2016.
SHElBY D. HUNT, LAWRENCE B. CHONKO, JAMES B. WILCOX, Ethical Problems of Marketing Researchers, JOURNAL OF MARKETING RESEARCH, AUGUST 1984.
Smith, N. C. and Quelch, J. A. Ethics in Marketing, Burr Ridge, Illinois: Richard D. Irwin, 1993.
Surya RashmiRawat, Kunal Bhatia, MihikaHegde, Neeraj Bhat, ShubhangiTewari, The Importance of Ethical Marketing Practices, JOURNAL OF BUSINESS MANAGEMENT AND ECONOMICS, 2015.
Ying Fan, ETHICAL BRANDING AND CORPORATE REPUTATION, Corporate Communications: An International Journal, Volume 10, Number 4, 2005.