The role of marketing in achieving change within Public business organizations

Abstract

This article aims to highlight the role of marketing in bringing about
change to improve the work of business organizations, especially public
organizations in algeria, for a long time these organizations have been a
burden on the state, rather than achieving the desired economic objective of
creating added value for itself and those around it, where should this situation
be changed by the treatment and significantly the marketing function, which
suffers great shortcomings in it, mainly due to philosophical and
administrative backlogs and political backgrounds, which may achieve
a comprehensive change of her policies and objectives and her market
and social status, a situation that has been identified in a sample of
public organizations and has proved the correctness of the change required.